E-commerce is on the rise all around the globe and its advent has challenged the business of conventional brick and mortar shops. An increasing focus of the business on e-commerce means that a higher percentage of sales will come from e-commerce and they’ll most likely exceed sales growth as compared to brick outlets.

The exponential Digital Marketing Company growth is driven by increasing mobile platforms for online shopping, and while the share of e-commerce will grow, sales productivity in physical retail outlets will decrease. Furthermore, as compared to e-commerce, brick and mortar shops will see reducing margins due to the fixed costs incurred by the physical outlet.

E-commerce will grow constantly, and with increasing growth, businesses won’t be able to use price as a competitive advantage as it’d be largely balanced out by the internet. In the future, businesses will need to turn their attention to e-commerce techniques which will immensely help in managing margins, sales and productivity.